Evolution in a Time of Crisis & the Renaissance of the Brick and Mortar
Anyone watching retail seemed to think it would be the internet that destroyed the brick and mortar store– and it certainly tried. Over the past few years however, retail has been in a bit of an evolutionary renaissance. Maybe even a liberation, and ironically it’s owed to the internet – and the technology that came as a result.
How marketers can prepare for Google ending third-party cookies on its Chrome browser
The recent announcement from Google is a positive development for consumers and data privacy, but comes as no surprise for creative, media and digital marketers.
Welcome to the New Decade of Retail
Another NRF Big Show is in the rear view and I have to say that I am optimistic about the new decade in retail. As you will read below there is a real sense of optimism, and change, in the air.
A Beacon for the Future
In their bid for relevance, Beacons face challenges beyond implementation and technology.
Shifting Expectations, Borrowed Equity and Retail’s Real Estate Problem
It’s no secret that the U.S. is “over-stored,” with two times more square footage of retail space per capita than anywhere else in the world. Retailers with prime real-estate positions are facing hard questions in an era where store and mall closings are an everyday occurrence.
